We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our client’s culture.


Lagos State Signage and Advertisement Agency (LASAA)

Project Description

Crisis Management for the LASAA brand

Dates of Project

May 2010 - July 2010

Client Contact

Mr. Tope Akande/Mrs. Oyinlola Adesina

Client Need/ Objective

There were a barrage of misconceptions about the LASAA brand, particularly on what the organization was using the funds generated from fees paid by outdoor Agencies and business owners on signages for.

CRN Insight/ Innovation

CRN found out that the LASAA brand was responsible for quite a number of environment enhancements in Lagos.

These include street beautification, street signs and street lights on the street s of Lagos. This information was not known by the brand`s stakeholders.

CRN Response/ Deliverables

Our job began with an immersion session with the staff of LASAA, Media parley with brand writers and senior environment correspondents to inform them about LASAA`s role in the society.


A better understanding of the regulatory functions of LASAA and the brand`s efforts in improving the aesthetics of Lagos by the brand`s stakeholders was achieved within the period of this intervention by CRN.



PR on "Breaking The Mould", Williams sisters tour Nigeria.

We write to commend the Management of Chain Reactions Nigeria on a job well done on the PR & Media management of the "Breaking The Mould" project. Despite the tight budget and time constraint, your organization still pulled off a great job which we really appreciate. Your full support and commitment towards this project ensured the success that was recorded.

We hope this will mark the beginning of a fruitful business relationship between our organizations. As we look forward to a more fruitful business relationship, please accept our best sporting regards.

Thank you.

from Tunji Adeyinka, Managing Director, Connect Marketing.

the company we keep