Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.

We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our clientís culture.

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.


Terra Kulture

Project Description

Positioning the Terra Kulture Brand as the Premier Privately Owned Cultural Brand in Nigeria.

Dates of Project

March 2010 - March 2011

Client Contact

Mrs. Bolanle Austen- Peters

Client Need/ Objective

Though a recognized cultural brand, Client identified a need for a more strategic PR and Reputation management plan for the Terra Kulture brand.

CRN Insight/ Innovation

Terra Kulture is one of the biggest private players in the promotion of arts and culture in Nigeria.

CRN Response/ Deliverables

CRN developed strategic plans and tactics for a one year period that enhanced the Terra Kulture brand and ensured that the brand is positioned as Nigeria`s premier private - owned cultural brand.

This first step in actualizing this was involving the internal publics of the Terra Kulture brand in the CRN tool - an immersion session with the CRN team. CRN also deployed a series of engaging activities with extensive media leveraging to communicate the brands lead in the sector.


The brand has recorded tremendous increase in patronage particularly amongst the international community in Lagos.


PR SPARC advocacy conference in Nigeria.

I just want to let you know that I received the Media Monitoring booklet this week, and my entire team and organisation loved it! We were very impressed with the personalised booklet we received as it was above and beyond what we had expected (we especially loved the cover!). We really appreciate all of the help that you and your team provided to make the SPARC Forum a great success.  

So thanks again for all of your support; we will be sure to keep in touch if we have any other PR needs the next time we are in Nigeria.

Kind regards.

from MIRIAM KIRUBEL; Program Assistant, Africa Vital Voices Global Partnership.

the company we keep