Posted on 12 Oct, 2020
Devising effective marketing strategy in a post-pandemic period - Samuel…

Trending right at the heat of the coronavirus pandemic was the "New normal" buzzword among marketing communications professionals. Almost every introspective content embraced the anecdotal catch phrase to suggest new directions for marketing/brand communications planning amidst the pandemic. And yes,…

Posted on 29 Mar, 2020
Sanwo-Olu: Leadership in Crisis Times - Israel Opayemi

Lagos State Governor, Mr. Babajide Sanwo-Olu has delivered leadership in this challenging period, writes Israel Opayemi


One of the most fascinating courses I have sworn I must attend at the Kennedy School in Harvard this year is on “Leadership in…

Posted on 10 Apr, 2019
How Today’s Influencers Triple Brand Revenue

The goal of every business owner is to create value and generate sales, this explains why business owners draft a large chunk of operating capital to their marketing budgets, selling their brands to the public. Our Digital Analyst, Tosin Adeda, tells…

Posted on 26 Mar, 2019
CSR meets SDGs: How Brands Can Tap into Growing Popularity…

Having a CSR framework is good, however, garnering the admiration of consumers by executing impactful campaigns is the desired goal of every brand. By aligning your CSR to SDGs, brands can create that desired effect. Our Senior Consultant, Planning and…

Posted on 21 Mar, 2019
Here are 7 Ways Earned Media Can Be Maximized

Every brand loves free stuff, even the big budget brands! But how we make the best of our “free media” to effectively impact brand presence and image matters a lot. Our Associate Analyst, Francis Nwosu, reveal secrets for that, ahead.

Ever wondered…