How Today’s Influencers Triple Brand Revenue

The goal of every business owner is to create value and generate sales, this explains why business owners draft a large chunk of operating capital to their marketing budgets, selling their brands to the public. Our Digital Analyst, Tosin Adeda, tells…

CSR meets SDGs: How Brands Can Tap into Growing Popularity…

Having a CSR framework is good, however, garnering the admiration of consumers by executing impactful campaigns is the desired goal of every brand. By aligning your CSR to SDGs, brands can create that desired effect. Our Senior Consultant, Planning and…

Here are 7 Ways Earned Media Can Be Maximized

Every brand loves free stuff, even the big budget brands! But how we make the best of our “free media” to effectively impact brand presence and image matters a lot. Our Associate Analyst, Francis Nwosu, reveal secrets for that, ahead.

Ever wondered…