Trending right at the heat of the coronavirus pandemic was the "New normal" buzzword among marketing communications professionals. Almost every introspective content embraced the anecdotal catch phrase to suggest new directions for marketing/brand communications planning amidst the pandemic. And yes,…
Lagos State Governor, Mr. Babajide Sanwo-Olu has delivered leadership in this challenging period, writes Israel Opayemi
One of the most fascinating courses I have sworn I must attend at the Kennedy School in Harvard this year is on “Leadership in…
The goal of every business owner is to create value and generate sales, this explains why business owners draft a large chunk of operating capital to their marketing budgets, selling their brands to the public. Our Digital Analyst, Tosin Adeda, tells…
Having a CSR framework is good, however, garnering the admiration of consumers by executing impactful campaigns is the desired goal of every brand. By aligning your CSR to SDGs, brands can create that desired effect. Our Senior Consultant, Planning and…
Every brand loves free stuff, even the big budget brands! But how we make the best of our “free media” to effectively impact brand presence and image matters a lot. Our Associate Analyst, Francis Nwosu, reveal secrets for that, ahead.
Ever wondered…