We are not prisoners to any business tradition or conscripts to corporate dogmas.
The truth we are unafraid to tell our clients is, we are unconventional!
Working with us involves an undertaking to change the way your business
sees the world and the way the world sees your business.
Every wakefulness, we are driven by the conventions we can challenge and
the opportunity to deliver value to our clients with audacious thinking.
We offer Consumer Insights, Business Intelligence, Trend Watching Services,
Competition Monitoring and fuse these elements into communications for clients.

Our name and belief system embody INFLUENCE.
We are driven by a persistent goal to always influence. Whether that influence is a purchase decision, a behavioural change or perhaps acceptance of a new public policy or national agenda, our work is driven by this single most important philosophy.

Chain Reactions Nigeria is the product of a knowledge-driven brand migration process which began as an entity first known as Image Savvy Ltd in 2006. From our membership of the global partnership network of the Wisdom Keys Group, a business marketing communications network based in South Africa in 2008, we evolved into an independent PR and Integrated Communications consulting firm known and referred to as Chain Reactions Nigeria.

We have overtime emerged one of Africa's truly specialized firms of PR and Reputation Management Consultants backed with International skills and expertise drawn from best-of-breed partnership with leading players within the Marketing Communications ecosystem across the globe. All of our strategic partnerships are carefully aimed at delivering superior value to our clients. 

From a single-focus relationship built around the Wisdom Keys Global Partners Network spread across 16 countries in 2008, Chain Reactions Nigeria became the Nigerian affiliate and West Africa’s contact to Edelman, the world’s largest Public Relations firm in 2015. 

This qualifies us to access International skills and expertise across borders, wherever and whenever needed by our clients in Nigeria and West Africa while also providing in-depth local insight and superior implementation capabilities to deliver best-in-class results to our clients.

Our Vision

To become Africa's preferred PR and Reputation Management Consultants and solution house for clients who wish to play in the reputation economy.

Our Mission

To always offer strategic solutions to clients with uncommon passion and deep market insights. This is how we turn prospects to clients and clients to faithful witnesses of what we practice.

Our Core Values

Ownership, Responsibility, Respect, Discipline, Creativity, Audacity.

Our Team

Our team is made up of some of the brightest, most creative and passionate people in our clime. 

They combine a rich and storied background in Strategy Development, Public Relations, Advertising, Brand Management, Business Consulting, Corporate Social Responsibility, Multimedia and Creatives, Events and Experiential, Journalism, Digital PR and Digital Marketing.

How We Do What We Do

We are systematic, yet organic. We do not restrict ourselves to obsolete business philosophies or practices. We believe in building trust and allowing relationships with our clients to grow organically. We also inspire our clients and in return draw inspiration from them. 

We have overtime earned a reputation for being a dynamic work force with quick turn-around response time. We work hard to ensure that the public, customers, investors, partners, employees and stakeholders remain informed. For us, the ultimate goal is to ensure that our client’s messages persuade stakeholders to maintain a certain view or to take certain purchase decisions. 

We maintain a very strong relationship with our client’s target audiences, the media, government, businesses and key opinion formers.

Ideation & Strategy Development

This is at the heart of all that we do. In order to strengthen the reputation of our clients and align stakeholders behind its corporate objectives, we will continually support them with innovative ideas and strategies.

PR & Reputation Management

We support our clients with strategic processes that help translate their image building efforts into a robust reputation held by their stakeholders. In a reputation economy, reputation has commercial value.

Online Public Relations

We transform static news into conversations allowing brands speak directly to their target audience online in an engaging manner. We help brands CREATE CONVERSATIONS that CONNECT.

Government Relations & Regulatory Affairs

Relationship management has been the key with which we unlock key networking opportunities for our clients and our recent work with a major political party, has only launched us on a stronger pedestal.

Issues & Crises Management

We helps our clients track concerns and prevents them from snowballing into crisis. We have a track record of having taken out many fires without their smoke being seen by external stakeholders.

Stakeholder Management

Our approach to Stakeholder Management is a unique mix of International best practices blended with rare street-wise local insight. We understand the community power structure and how they work.

Corporate Communications

Our corporate communications efforts will be aimed at calibrating the reputation of our clients to a desirable level where its internal stakeholders wear the brand like a badge of honour.

Consumer & Brand Public Relations

We develop and implement strategic consumer PR campaigns that deliver positive brand experience for the different stakeholders of our Clients, and in the end turn them to brand ambassadors.

Media Relations Services

Our approach to media relations is stepped in relationships built across the diverse spectrum of the media. The asset of relationship and trust has made us unique in the PR eco-system in Nigeria.

Monitoring & Measurement

Our unique tools cut through the clutter of amorphous data to provide you with accurate, data-driven insights to guide your strategy ensuring that we focus on the right type of conversation and engagement.

Experience & Platforms

We are adept at successfully telling stories about clients experiential events bringing in a depth of specialist communications as we facilitate an ongoing conversation of your events thereby engaging who become interested in learning more about your brand.


Strategic PR/Communications Services for the Lagos State Government

As we commence the final wind down phase of the life of our administration and we take a look at critical partners who have travelled this journey with us, I write to commend you and your great team for the outstanding support you have given His Excellency, the Governor of Lagos State, Mr. Babatunde Raji Fashola, SAN and indeed my office over the years.

I salute your outstanding support in those challenging days of crises just as I acknowledge your support in the area of professional services to my Boss and indeed other senior members of our government. This has resulted in our being spot-on in the area of strategy, stakeholder engagement and media management.

I testify to your high sense of professionalism, creativity, strategic depth and I hereby admonish that you continually raise the standard of professionalism in the area of your calling.

It has been a delight working with you and your esteemed team.

Hakeem Bello
Special Adviser, Communications to the Governor

PR Support for Ovaltine’s CSR/Humanitarian Assistance to IDPs

This is to appreciate and commend the Management of Chain Reactions Nigeria for carrying out on behalf of Twining Ovaltine Nigeria Limited, CSR project to IDPs Camp Yola. Your sense of responsibility in overseeing the project has put us as one of the foremost socially responsible organization in the country.

Thank you for a job well done on the event, PR & Media management support for the project which has increased our brand visibility. Your full support and commitment towards this project ensured the success that was recorded.

We look forward to a more beneficial relationship as we journey together.

Best Regards.

Kemi Saliu
Marketing Manager, Twinings Ovaltine Nigeria Limited

PR Communications for SPARC Program and Forum in Nigeria 

I just want to let you know that I received the Media Monitoring booklet this week, and my entire team and organisation loved it! We were very impressed with the personalised booklet we received as it was above and beyond what we had expected (we especially loved the cover!). We really appreciate all of the help that you and your team provided to make the SPARC Forum a great success.  

So thanks again for all of your support; we will be sure to keep in touch if we have any other PR needs the next time we are in Nigeria.

Kind regards.

Miriam Kirubel
Program Assistant, Africa, Vital Voices Global Partnership

 PR Support for “Breaking The Mould ‘’ - Tour of Nigeria by Williams Sisters

We write to commend the Management of Chain Reactions Nigeria on a job well done on the PR & Media management of the "Breaking The Mould" project. Despite the tight budget and time constraint, your organisation still pulled off a great job which we really appreciate. Your full support and commitment towards this project ensured the success that was recorded.

We hope this will mark the beginning of a fruitful business relationship between our organizations. As we look forward to a more fruitful business relationship, please accept our best sporting regards.

Thank you.

Tunji Adeyinka
Managing Director, Connect Marketing
Case Studies
Our Clients


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